IDEA • PEN • PAPER • PRODUCT
HOW IT CAME TO BE
Designed for the person who appreciates the finer things in life and know quality when they see it. The ones who value time and experiences rather than short term pleasures. The ones who are subtle in their movements and create impacts where they count.
DESIGN
The idea was nothing special; just a thought of a hat that can be worn to the gym and would be able to withstand a variety of workouts. Something that can be sweat in, thrown around, have weights dropped on it, be utilized in a rough environment and at the same time, be so comfortable & lightweight; it’s like it’s not even there.
It was, originally, suppose to be a white logo on a black hat. It was, also, going to have perforated side panels and a Velcro strap amongst other items that were tossed to the side due to overall quality composition.
Pencil, Pencil, Pencil. Drafting, then erasing. Adding and modifying.
DEVELOPMENT
After all items were Fanatics Approved, our friends at TECHPACKS.CO made our sketch design into beautiful computer renderings. We worked with them, for months, until we felt that all elements were ready to be moved in to physical practice.
We, then, sent out our design to manufacturers all over the world and our sampling journey began.
TESTING
In order to ensure all standards were met, we ran each Sample through a series of tests; most of which took months to complete.
Some of the tests included:
Swimming with it in chlorinated pools, salt water pools, and different bodies of water • Leaving it outside for days at a time • Letting it sit in the car for weeks exposed to the sun and temperature fluctuations • Covering it in mud, dirt, sand, gravel, and other varieties of sediment • Sweat in it A LOT • Not washing it for over 3 months • Carrying weight in it • Hand Washing • Machine Washing • Air Drying • Tumbler Drying • And Much Much More
FINISHED PRODUCT
And after all of that – drawing, drafting, editing, sketching, reviewing, testing, reviewing, testing, reviewing testing, reviewing, and testing – we finally came to our finished product:
THE HAT
